Taylor’s brought down the curtain on its highly anticipated Taylor’s University Film Festival (TUFF) 2024. In its fourth year since its inception in 2019, TUFF serves as a platform for film and media students, as well as aspiring and emerging filmmakers, to showcase their talents. Organized by academics and students from the School of Media and Communication (SOMAC), the month-long festival featured film screenings, workshops, forums, and an awards night to support individuals interested in pursuing a career in the film industry.
Industry partnerships with organizations like the National Film Development Corporation Malaysia (FINAS), ACE Pictures Entertainment, and RED Communications provided valuable insights into film production. DJI Malaysia also introduced participants to drone technology and aerial content creation. TUFF 2024 received a record number of 113 film submissions from Malaysia and around the world, highlighting its growing international recognition among young filmmakers. The festival attracted entries from countries such as Indonesia, Taiwan, South Korea, the United States, and the United Kingdom.
Professor Dr. Barry Winn, the Vice Chancellor and President of Taylor’s University, commended the festival as '"A vibrant platform where young minds can exchange experiences and produce innovative stories". “We believe in nurturing and fostering the potential of our students through platforms such as TUFF. The festival not only showcases their incredible talents but also equips them with invaluable industry insights and experiences. By engaging with leading professionals and embracing cutting-edge technology, our students are encouraged to transform their creative visions into reality,” said Professor Dr. Neethiahnanthan Ari Ragavan, Executive Dean, Faculty of Social Sciences and Leisure Management, Taylor’s University.
Prema Ponnudurai, Head of School at Taylor’s University's School of Media and Communication, which is ranked the Top Private University in Southeast Asia for its Communication & Media Studies emphasized the impact of films on society and the importance of nurturing visionary filmmakers through TUFF. The festival aims to inspire creativity, celebrate excellence in filmmaking, and empower youth to make a positive impact on the world.
TUFF culminated with an award ceremony that was held at The Grand Hall, Taylor’s University. A total of 14 awards in various categories were presented to local and international winners. Among them included the introduction of new awards such as Audience Choice Award, Best Urban Community Documentary, and Jury Honorable Mention. The awards were presented by special guests of the night which included YBhg Dato' Kamil Othman, Chairman of FINAS; Adjunct Professor Hassan Muthalib, Father of Malaysian Animation; Lina Tan, Founder & Chief Content Officer of RED Communications Malaysia; and Pan Vui Shang, Head of Operations of Golden Screen Cinemas among them.
The event also saw the attendance of renowned local film industry practitioners such as Film Director and Theatre Practitioner Khairi Anwar, Television Producer Zabrina Fernandez, Film Director Derrik Yaw, and Producer of ACE Pictures Entertainment, Peter Wong, underscoring the significance of TUFF in the Malaysian film landscape.
The night was a celebration of cinematic excellence and a testament to the vibrant and growing film community. As another successful edition of TUFF came to a close, anticipation for next year's festival has already begun, promising more groundbreaking films and creative talents. With a remarkable showcase of talent and creativity, TUFF continues to solidify its place as a cornerstone event in the film industry, fostering a spirit of artistic achievement and cultural enrichment.